Why SEO is A Continuous Process, Not a One Time Solution

Matt Cutts, Google’s official “search” spokesperson, has stated “… we tend to make a change to our core search algorithms at least once a day… 350 to 400 times a year”.


At The CT Agency, we are always approached with the same question, “How can we rank higher on SEO”? The answer, work at it consistently.

Search engine optimization or SEO is an ongoing process, It’s not a one-time event. It’s a process because the market, the competition, and the companies that set the rules (search engines) are constantly changing and evolving.

So should you.

Take a look at our approach to building your SEO:


Organic SEO

Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is often very low, in my experience. This is why having a good website framework in place with tools like Yoast are very important. For organic SEO, it is important that all pages and articles on your site are formatted correctly so that search engines can craw and index your content. This includes optimizing your titles, descriptions, keywords and tags is a MUST.


Content Marketing

If you haven’t read our article on content marketing check it out here.

By 2019, content marketing is projected to expand by 116% from $144.81 billion. Yes, billion. Although some people might turn an eye at adding a blog or resource section to their site, we believe that this is a MUST. By increasing the amount of pages on your site (along with your consistent attention to SEO for these pages), resources for your audience, and applying the 80/20 rule, you can significantly increase the interactions with your website.


Paid AdWords/Sponsored Conent

Ok, so you have good content, you have updated your SEO, but you just arn’t getting the traffic you want. That’s ok. The third piece to the puzzle should be setting aside a budget for lead generation. This can be achieved through paid keywords, sponsored posts through LinkedIn, or other forms of paid search media. We do not recommend doing this step though until your SEO and content has been cleaned up! At The CT Agency, we use programs like Spyfu, Keyword Planner, and Hubspot to ensure all the best practices are in place for your success.


Alright, are you ready to boost your online presence? Contact us today! 

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