Why SEO is A Continuous Process, Not a One Time Solution

Matt Cutts, Google’s official “search” spokesperson, has stated “… we tend to make a change to our core search algorithms at least once a day… 350 to 400 times a year”.   At The CT Agency, we are always approached with the same question, “How can we rank higher on SEO”? The answer, work at it consistently. Search engine optimization or SEO is an ongoing process, It’s not a one-time event. It’s a process because the market,…

Why Content Marketing is a Must for Your Business

Content Marketing Generates Over Three Times as Many Leads as Outbound Marketing and Costs 62% less.  Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. By 2019, content marketing is projected to expand by 116% from $144.81 billion in 2014 to $313.42 billion, says MediaPost. Content marketing builds trust in a way that no other method…