The Client: Music Audience Exchange
MAX (Music Audience Exchange) provides a way for brands and artists to engage fans together.
Music Audience Exchange has built a platform for brands to reach their target audiences through breakthrough artists. This model helps brands form deeper and more authentic connections with people by enriching (not interrupting) the fan experience.
Our job was to help with the landing page content and creation for various brands + artist activations. The landing pages, social content, and verbiage should merge the brands identity with the emerging artist. The end goal was to capture the intended audience through their connection to their favorite artist or music. By merging the two together, we were able to establish a new brand identity for various activations and help attract new eyeballs for connection.