NEW MARKET POSITION
THE AMERICAN MADE BUMBER BUILT ON QUALITY, PROTECTION AND STYLE.
Go to Market Strategy
Our strategy relied on a few keys areas: American Made, Texas produced, high quality all while providing protect and style. By focusing on these key areas of importance, we re-established the brand presence across all marketing platforms.
We sought to create an updated website targeting specific interest groups based on each product as well as lead capture through educational materials on our products. This way we would not only gain new leads, but we would also rebrand each product to its intended consumer.