Road Armor

Client: Road Armor
Services: Strategy, Branding, Social Strategy

The Client:

Road Armor

Road Armor is an American made aftermarket bumper produced in Dallas, Texas. Road Armor was one of the first smooth steel bumpers and has been a leader in the industry for over a decade.

Client: Road Armor
Services: Strategy, Branding, Social Strategy

NEW MARKET POSITION

THE AMERICAN MADE BUMBER BUILT ON QUALITY, PROTECTION AND STYLE. 

Go to Market Strategy

The challenge with Road Armor was establishing the quality of the brand in a flooded after-market industry.

Our strategy relied on a few keys areas: American Made, Texas produced, high quality all while providing protect and style. By focusing on these key areas of importance, we re-established the brand presence across all marketing platforms.

We sought to create an updated website targeting specific interest groups based on each product as well as lead capture through educational materials on our products. This way we would not only gain new leads, but we would also rebrand each product to its intended consumer.

Design: Website

We created a simple design that would help re-launch and educate the consumer on all products. 

One of the key areas of focus on the new website was lead capture. Each month, we would launch a new go-to-market strategy where consumers had the opportunity to win a bumper. To enter, you must enter your email address and take our short survey about the bumper. This lead to more insight about what our consumers were understanding and digesting about each product and new leads!

Educating the Consumer

To support the site’s content, we shot and produced  videos speaking directly to each products benefits and features. We would showcase each product out in an adventurous setting to spark emotion and excitement for the consumer.

The Results

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Articles Devoured
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Hours Listened