Southwest Search

01. The Client

Southwest Search is a boutique staffing agency in Dallas, Texas. Their primary focus is finance, accounting, IT/Tech and Human Resource job placements. 

Here are the resources we provided.

SEO

We carefully crafted the message and identity to not only connect with our intended audience, but we also developed a SEO heavy engine.

Web Design & Email Marketing

We provided a new site with two things in mind; easy to use job search portal and a robust blog to build SEO.

Content Marketing

After the new site launch, we carefully crafted on-going support for email and articles to attract new leads and on-going leads.

02. The Experience

Our strategy relied on integrating a few key pieces; connect to the audience through imagery, easy to apply jobs portal, and a robust blog for candidate resources. This process was designed to encourage our users to stay on the site longer.

We married the new site with daily blog posts featuring new jobs, resources and why you should choose Southwest Search for your job hunt. By leveraging LinkedIn, Social Media and other job search integrations, we were able to establish a new brand identity for Southwest Search, increase job applicants and fill positions quicker.

The key to it all… content marketing.

03. The Results

During the first 90 days, we tripled our conversions to the website. We also saw an increase in job listing applicants by 2x and an increase of followers on LinkedIn at almost 30%.

The new position, website and integrated digital marketing campaigns we launched, Southwest Search is expected to performance steadily grow resulting in 100% growth in leads per month.