The Exchange Club of East Dallas


Provide visual examples to evoke emotion and the culture of the Exchange Club of East Dallas.

The Exchange Club of East Dallas is a 69 year old service organization of men dedicated to serving the children of East Dallas. Each they provide thousands of coats, books, and scholastic reader magazines to our children. They also work hard to help provide school supplies, eye glasses and other essentials to the children. The organization wanted a new website to portray their efforts, yet allow the user to have a visual emotion to their services.

By choosing colorful images of children in different settings, we were able to establish an emotional connection with the audience thus encouraging them to become apart of the Exchange Club various initiatives to raise money for the community. We also built a backend system where members can see various events, a calendar and pay their dues each month.